Cristiano Ronaldo set to star in and produce new television drama series

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FT Desk

Cristiano Ronaldo will produce and star in a new television drama series focused on football agents.

The Portuguese superstar has already stepped into the entertainment world as he has established his own production studio alongside 'Kick-Ass' and 'Layer Cake' director and producer Matthew Vaughn.

The studio, UR•MARV, was launched in April of 2025 and is said to be a collaboration between film and sport.

It is that studio that is producing the new series, titled Day 1s.

Based on a concept created by soccer agent Darren Dein, Day 1s has begun filming in London and centres on Stanley Dalton, a fictional soccer agent. A report from the Sun has confirmed that Ronaldo will feature in an acting role in some capacity, though it will likely be as a fictionalised version of himself.

Dalton will be played by Homeland and Band of Brothers star, Damien Lewis, while Thierry Henry is expected to appear also.

A source said:

“It’s likely to spark a bidding war between the streamers.

“The sheer calibre of figures behind it, not to mention the cast, means it’s a prestige project — albeit a surprising one for Ronaldo as he crosses into making dramas.

“After the World Cup, there’s a renewed international interest, particularly in the States, in British football. It’s one that’s been growing for some time with shows like Ted Lasso.

“But this isn’t a sitcom. It’s definitely a drama, with some comedic elements, and has some serious names backing it.”

When UR•MARV was established, Ronaldo said of the venture: “This is an exciting chapter for me, as I look ahead to new ventures in business.”

Vaughn added: “Cristiano has created stories on the pitch that I could never have written, and I look forward to creating inspiring movies with him - he’s a real-life superhero.”

Ronaldo backed for Hollywood career

The Portuguese superstar is one of the most famous and successful footballers of all time with five Ballon d'Or trophies to his name. In 2025, he made more money than any other athlete in the world with earnings of $260 million.

Remarkably, he is the most followed individual on Instagram, with 677 million followers on the platform.

Ronaldo already apparently has a role in the new Fast and Furious movie, 'Fast Forever', as he met star Vin Diesel months ago, who previously posted on Instagram:

"Everyone asked, would he be in the Fast mythology… I gotta tell you he is a real one. We wrote a role for him @cristiano."

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Former team-mate Mikael Silvestre reckons its a natural evolution for him.

“I think the sky is the limit for him. Everything that he touches or invests himself in becomes a successful business," the Frenchman told GOAL.

“I think he mentioned becoming an actor a while back when he was at the Dubai awards. He said he would want to become an actor. I think that's his next move. If Vinnie Jones can become an actor, a good-looking guy like Cristiano for sure can do the job.”

Another former Manchester United team-mate, Giuseppe Rossi, who was born in the United States, believes Ronaldo is made for the glamour of Los Angeles and actually put the star's name forward to play a Batman villain one day.

“He’s made for LA, man. He’d be perfect for LA," he previously told OLBG.

"That's an interesting thought. I think he has the aura. He's got the fans. I think it would be an easy transition for him. He likes the spotlight so why not take advantage of it and go into a world that's kind of similar to professional sports and see how it goes.

"I'm very curious to see him as an actor. He would definitely be the villain in something. Let's make him the Joker in the next Batman maybe?”