Liga MX TV Rights Explained: How the decentralised market might change

Paul Macdonald

Updated: 25 Feb 2026 08:50 CST
2 min read

Liga MX’s somewhat unique structure is not one that benefits the league to any degree and it’s something they are actively looking to change from 2028; all of the broadcast deals are done on a club-by-club basis.

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Each club currently owns and negotiates its own home‑match rights with broadcasters such as Televisa (Las Estrellas/TUDN), TV Azteca, Fox Sports Mexico, Claro Sports, and streaming platforms.

This means there is no single-league deal and no standard per‑club distribution formula; bigger clubs like América and Chivas can command much higher fees than smaller teams.

As such we can broadly take a guess at what teams earn via their filed accounts and from other industry ‘in-the-knows’. Liga MX are thinking big for the future, targeting a revenue stream uplift which would guarantee all competing teams a minimum of €30m per season. But the lack of transparency makes it difficult to work out whether they’ve actually got any chance of making this.

Currently, what a team earns is based on the types of parameters you would basically expect; size and stature of club, the fan base, and their ability to efficiently sell that audience into prospective broadcasters.

There’s very clear reasons why leagues don’t want to operate like this; it simply crystallises the power in the places it already exists and makes the overall league less equitable.

With Mexico it’s also hard to ignore the near 70m US residents of latino descent and for whom Liga MX is an equal and attractive market. The likes of Club America and Chivas are likely to be demanding €30-35m per season across both markets combined, but direct comparisons are difficult to make.

If we look at the case of Benfica in Portugal for example, they negotiated their own exclusive TV deal with NOS that earns them, and only them, €60m a season, while the rest of the league picks up what is remaining. That is something the Portuguese authorities are looking to put a stop to, when that deal ends in 2027.

There is likely a similar level of inequity in Liga MX and, if the league is able to command the ambitious numbers they are projecting in a coalition across the league, it will be intriguing to see what the established players say about their share of the agreement.

Read more about: Liga MX