SPFL TV Money 2024/25: What Celtic and Rangers earn domestically

Paul Macdonald

28 Feb 2026 01:30 CST
4 min read

The Scottish Professional Football League (SPFL) often has aspirations to compete with other countries in Europe when it comes to TV revenue. But there are some clear factors which make that exceedingly difficult.

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Firstly, the current situation. The prime domestic TV deal is with Sky Sports and is worth €35m per season, which is also propped up by a secondary deal with Premier Sports, who show selected league and cup matches via their own subscription service. There is an international footprint but despite the diaspora it is not as prominent as it perhaps should be.

Sky gets the option of 60 live matches for their fee and they also have the option to add additional games to their inventory. But Sky have neither shown the desire or the want to activate any of these additional games.

Premier Sports get 22 live Premiership matches per season, in a five-year deal agreed in 2024. This arrangement, combined with the Sky contract and international rights, has driven SPFL group income beyond the €57 million threshold.

The BBC continues to support the game via multiple highlights programmes, online clips, radio, and showing of Scottish Championship matches.

© IMAGO - Domestic TV rights deals since 2000

Total SPFL revenue to be distributed among clubs

Like all other leagues there are administrative payments and solidarity payments to be made to promote the game before teams get paid.

After those payments are removed, there is roughly €48m to be distributed among the 42 SPFL teams in four divisions. Around €39m of that is reserved for the top 12 teams.

There are no pillars, or differential in the split like in other countries; it simply comes down to where a team finishes in the table. Celtic, as champions, take home roughly 13%, or €5.2m, of the overall pot, for finishing first, and the increments continue downwards.

But the increments carry downwards through all 42 clubs in the SPFL system, meaning that there is slightly more to go around to cover the game in Scotland.

Why Scotland can’t expect more from SPFL deal

The simple fact is that Scotland doesn't have its own bidding entity, domestically, on rights. BBC and ITV have Scottish versions but the budget is very much centralised on rights deals and, therefore, there’s only so much to go around.

Scotland is often compared to Nordic nations like Norway, but there’s a real misconception in the size of their deal in relation to Scotland.

Norway’s Eliteserien is simply one of the competitions to benefit from their €70m per season deal. Like Scotland, the second, third and four tiers also get a split (a more equitable one than Scotland), while the Toppserien, the women’s top flight, earns €4m a season from the deal on its own. In reality only around €47m is reserved for the top flight clubs.

In Scotland, there’s roughly €39m to be split at the top level. It’s a gap, and it’s one that Scotland should be ambitious enough to fill. It is not massively behind Norway and is actually superior to Sweden’s Allsvenskan deal, which merits around €32.5m per season in total (this deal is renewed this year and it is, allegedly, not the increase executives were expecting).

So while Scottish football fans rightly clamour for more - it is, per head, the biggest football watching country on the planet - the deal, actually, isn’t all that bad, and only appears bad when compared to the gigantic riches on offer on the other side of the board in England.