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Tyler, the Creator follows in Olivia Rodrigo's footsteps with El Clasico honour
2 min read
News
Ever since Barcelona reached a sponsorship agreement with Spotify for the naming rights to the Camp Nou as well as their kit sponsor, they have released special edition kits linked with a particular artist.
Barcelona's main shirt sponsor is Spotify but through that they have had a number of music artists act as secondary sponsors, such as Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, Ed Sheeran and Olivia Rodrigo.
Rodrigo's logo was the front-of-shirt sponsor during the Clasico fixture between Barcelona and Real Madrid in May.
Now, American rapper Tyler, the Creator, will be featured as the sponsor via his fashion range, GOLF WANG.
The collaboration will go beyond the pitch, with Barca and GOLF WANG launching a special collection of jackets, hoodies, track pants, T-shirts, shorts, scarves, socks and more.
Like Rodrigo, GOLF WANG will feature on the shirt in a Clasico fixture. The kit will also be worn by Barcelona's women's team against Granada on 24 of October, with 1,899 limited-edition shirts available to buy - a nod to the club's founding year.
Tyler, the Creator, whose real name is Tyler Gregory Okonma, is an American rapper, singer, record producer and fashion designer. He is known for his award-winning albums, including IGOR and Call Me If You Get Lost.
How much is Spotify paying Barcelona?
In total, Spotify have so far agreed to pay Barcelona €435m. But, it should be noted that there are different phases to the 12 years of the deal. The only part that has been agreed for the full 12 years is the stadium naming rights, with €5m to be paid in each of the first four years and then €20m in each of the next eight years, once the redevelopment work on the venue has been completed.
With the shirt sponsorship, so far the two parties have only committed to a deal worth €57.5m and €2.5m in add-ons for each of the first four seasons, plus €5m in training kit sponsorship for the next three years.
The fact that there are various phases to this collaboration makes it complicated to state a simple per-season figure, since we don’t know how much the shirt sponsorship will be worth from 2026 onwards.
Looking at just the next four years – when, remember, the stadium naming rights fee is considerably smaller than it will be after 2026 – Barcelona will earn at least €265m in total plus some performance-related add-ons. That works out at €66.5m per season, more than the €55m per year that Rakuten agreed to pay previously.
