Why resale platforms matter more than you think

FT Desk

• 21 Jul 2025 06:00 BST
• 3 min read

News

Whether someone had a change of plans or missed the original ticket drop, resale platforms have quietly become the safety net of the live event world. Yes, they stir up debate now and then mostly about pricing but in reality, they’re solving more problems than they’re creating.

Life changes and tickets should be allowed to change too

Things come up. A friend cancels, a work shift pops up, or someone just can’t make it anymore. Whatever the reason, having the option to resell a ticket is a game changer. Instead of watching it go unused, that ticket can go to someone else who’s excited to be there. And you? You get your money back, or at least some of it. Everyone wins.

Sold out doesn’t have to mean game over

We all know the pain of refreshing a ticket page only to see "sold out" in minutes. When that happens, resale platforms like Livefootballtickets offer a second shot. Whether it’s a big-name concert or a long-awaited football match, fans still have a chance to be part of the experience. And that’s huge.

Some people actually rely on reselling for income

Not everyone reselling tickets is trying to make a fortune. For some, it’s just about selling an extra ticket. For others, it’s a way to earn a little side income. Especially during tough financial times, being able to resell can be a small but meaningful source of support. It keeps money moving in the ticketing world and supports jobs around it, too. So do you want to buy Premier League tickets for a match from your favourite team, it's a good idea to check one of those platforms to buy a ticket when the official tickets are sold out.

Competition can help keep prices in check

While price gouging is real, it’s not the whole story. When lots of sellers post tickets on one platform, it naturally creates competition. That means buyers can shop around, compare prices, and sometimes even score a better deal than they expected. Some platforms even step in with pricing rules to make sure it doesn’t get out of hand.

Resale gives buyers more freedom and peace of mind

Primary sellers don’t always offer much flexibility. Sometimes, once a ticket is bought, that’s it no returns, no changes. But on resale platforms, if your plans shift, you have options. That kind of control makes the entire ticket-buying process feel a lot less risky.

More places to buy means more people hear about the event

When tickets are available on different platforms, they’re seen by more people. That extra exposure can help events reach a wider audience. For smaller shows or new artists, this kind of visibility can really make a difference in filling seats.

Resale can stop tickets from going to waste

Empty seats don’t help anyone. Not the organizers, not the fans, and not the performers. If someone can’t go and the ticket just disappears, it’s a wasted chance for someone else. Allowing resale makes sure those seats don’t sit empty.

A flexible system makes for happier fans

Letting fans buy and sell tickets easily makes the whole live event experience better. When people have options, they feel more in control. And when things go smoothly, they’re more likely to come back for another event. That’s good news for everyone involved, from the artists and teams to the fans in the crowd.