Premier League to launch revolutionary direct-to-fan streaming service

Martin Macdonald

• 27 Feb 2026 05:30 CST
• 3 min read

News

The Premier League is launching a new direct-to-consumer streaming service in Singapore.

The English top flight dominates broadcasting rights both domestically and abroad due to highly lucrative deals with the likes of Sky Sports and BeIN Sports, but there have been discussions about a streaming service for a few years now.

It was first mentioned in 2020 when it was dubbed by some as 'Premflix', a play on the name of the biggest streaming service in the world, Netflix.

The official name for the new service is Premier League + and it will be launched in partnership with StarHub from the beginning of next season in Singapore.

“We’re going direct to consumer in partnership with StarHub, who have a lot of existing customers," Premier League chief executive Richard Masters said at the Financial Times’ Business of Football Summit.

“It will be a new app that you can download on your smart TV or laptop. You’ll be able to watch 380 games a season, with lots of shoulder content and a 24/7 dedicated channel.

“Will it be replicable elsewhere? That’s what we’re going to find out.”

Judging by Masters' final comment there, it seems this is a bit of an experiment but if it goes to plan it could be a sign of the future for how football fans consume content.

For so long, Premier League fans have become accustomed to matches on the likes of Sky Sports at certain times during the week, but that could all change.

The price of watching football on television is higher than ever and if a fan wishes to have the ability to watch as many Premier League games as possible this season, they will need subscriptions to Sky Sports, TNT Sports and Amazon Prime.

That has led to calls for a direct streaming service.

The Premier League has been reluctant to enter this arena mainly because their broadcasting deal is extremely lucrative, while the broadcasters themselves market the division to a high degree, taking away that enormous task from the PL itself.

Premier League chiefs are launching this service in Singapore to determine if a streaming service is easy enough to run, and lucrative enough, that they can cut out the broadcaster middle men.

“If any league can experiment in this way, it’s the Premier League,” said Aston Villa’s president of business operations, Francesco Calvo.

“I like what we’re trying in Singapore — we’re going to learn lots,” added Newcastle United chief executive David Hopkinson.

The Premier League wouldn't be the first elite European league to launch its own streaming service as Ligue 1 + was launched in 2025. However, this was due to necesity over evolution as broadcasting deals fell through for the French top flight, forcing its hand.

Subscribers in Singapore will be able to watch all 380 Premier League matches in 2026/27, while there will also be extra content produced.

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