Erling Haaland close to new £20m-per-year deal

Robin Bairner
Robin Bairner
  • 27 Feb 2023 12:09 GMT
  • 3 min read
Erling Haaland, Man City, 2022/23

Manchester City striker Erling Haaland has been the hottest forward in world football this season.

Since arriving from Borussia Dortmund at the Etihad Stadium for €60 million in the summer, the 22-year-old forward has smashed records with his relentless goal-scoring.

On Saturday, he notched his 27th of the season against Bournemouth, which is already a record for a Manchester City player in the Premier League. Indeed, he is likely to break the division’s single-season scoring mark, which is set by Andy Cole and Alan Shearer, who each notched 34 times.

Premier League top scorers 2022/23: Erling Haaland and Harry Kane strike again

Indeed, he has an Expected Transfer Value (xTV) of €139 million, which trails on PSG attacker Kylian Mbappe €146m in world football.

Despite this, Haaland is already being linked with a potential move away from Man City, who are considered to be a stepping stone for him to join Real Madrid.

While the prospect of a transfer battle for the Norwegian rumbles in the background, the current signing conflict that Haaland faces is over his boots.

Erling Haaland at Man City: Goals, assists, results & fixtures in 2022/23

Erling Haaland

Erling Haaland

The Athletic reports that his sponsorship deal with Nike ended in January 2022 and since then adidas and Puma have been fighting for his services.

He has been pictured in boots made by each brand and it is stated that all three have already made him proposals over a contract.

Haaland’s entourage expects that he will be offered a deal worth in the region of £20 million per year, although it is stressed that “comfort and satisfaction with the product is of primary importance”.

Who will sponsor Haaland’s boots?

It is expected that Nike will win the race for Haaland, The Athletic reports. Industry insiders believe that his recent boot choices point in that direction.

Indeed, Haaland has been sponsored by Nike since he was 14, although adidas chief executive Bjorn Gulden is close family friends. Meanwhile, Puma are Man City’s kit manufacturer until 2029, although their decision to take Jack Grealish from Nike is another sign suggesting that they will not get Haaland.